Retention of Players

USA Hockey has a Membership Development department focused on acquisition and retention of the four-to-eight-year old age group. The Program Services division has created a number of resources available for your use at The Michigan Program Services Manager is Kevin Erlenbach who can be reached at (719) 538-1119 and

He is available to you as a resource to growing the game. If you want to brainstorm ideas to utilize in your community or share a program that has worked for your association, please do not hesitate to contact him. Here are some of the resources available to you:

2 & 2 National Challenge - Associations across the country are signing up to participate in USA Hockey's 2 & 2 Challenge. It is a comprhensive program for growth and retention, regardless of the size of the local association. Don't miss out on being a part of USA Hockey's national initiative! The 2 & 2 Challenge is supported by the Membership Development department, which has designated a staff to assist local associations in reaching the 2 & 2 Challenge. 

Retention Phone Call Program Manual
- This manual shares examples of retention emails, a phone call script as well as a follow-up email plan. For the full Phone Call Program Manual, click here.

Organizational Retention Survey - Have you ever had families in your organization that seemed happy, but ended up at another organization the following season? The objective of a survey is to generate reliable information on the aspects of your organization such as price, ice time, coaching, your website, programs and services. This ultimately will help measure the success of your organization and make improvements to improve player & family retention. Click here for the survey manual.