Last year, the Calumet Colosseum was named Kraft Hockeyville USA, as selected by a fan vote and a committee selection process. With the victory, the arena hosted a NHL preseason game between the St. Louis Blues and the Detroit Red Wings, and received $150,000 to use for the facility and its hockey programs.
This year, let’s try to keep the ‘Hockeyville’ title in the State of Michigan.
The Kraft Hockeyville competition is back again and nominations are now open.
Rinks, associations and passionate patrons across the country can apply to become the next Kraft Hockeyville. The winning city will host a NHL preseason game and win $150,000 in arena upgrades. Communities are encouraged to share unique stories about their passion for hockey and why they should be named Hockeyville in their nominations, which run until Feb. 29, 2020. Nomination entries can be completed at KraftHockeyville.com.
Here is the detailed process on how it all works:
- Period 1 (January 1 – February 29, 2020) – Local communities head to www.KraftHockeyville.com to submit their story on why their rink should be crowned Kraft Hockeyville™ 2020. Once submitted, it’s up to the fans and hockey community to engage with the story online to boost their digital Rally Points. Communities are judged based on a combination of total Rally Points and the best story.
- Period 2 (March 22 – 27, 2020) – Once the judges read through each rink’s story and calculate the total Rally Points of each submission, the top four finalists will be announced on March 22, 2020. After the official announcement, the weeklong rally begins for each of the four finalists to bring their community and supporters nationwide together in preparation for the live voting event.
- Period 3 (March 28 – 29, 2020) – The four finalist communities will compete to receive as many votes as possible at www.KraftHockeyville.com from 7 a.m. ET on March 28 until 11 a.m. ET on March 29. The winner of Kraft Hockeyville™ USA 2020 will be announced on March 29, 2020 during an intermission of an NHL game on NBCSN and will be awarded the grand prize of $150,000 in rink upgrades from Kraft Heinz and an opportunity to host an NHL Pre-Season Game. The First Prize rink will receive $30,000 in rink upgrades while the Second Prize rinks will each receive $10,000 in rink upgrades. Each of the four finalists will also receive $10,000 worth of new hockey equipment from the NHLPA Goals & Dreams program.
For complete contest rules and nomination applications, visit www.KraftHockeyville.com. Kraft Hockeyville™ USA can also be found on Facebook (KraftHockeyvilleUSA), Twitter (@HockeyvilleUSA) and Instagram (@KraftHockeyvilleUSA). Fans can join the conversation using #HockeyvilleUSA.